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Come and see us in the Great Pavillion!
This year at Chelsea, we’re inviting visitors to immerse themselves in a celebration of flavour with our 2026 concept: Feast: heirloom veg meets woodland dining.
Heirloom vegetables have long been treasured by chefs for their incredible, nuanced flavours, and we want to celebrate that, the taste that makes growing and cooking so wonderfully connected.
Our display will transport visitors to a secret woodland dining space, where a forest floor overflows with edible plants and a grand table groans under a bounty of heirloom vegetables beneath the dappled shade of silver birch trees. Named Feast, the exhibit will feature platters of veg in every imaginable colour, framed by a canopy of hanging produce, flowers and dried treasures, evoking an enchanted banquet that celebrates the journey from soil to plate.
Special thanks to our Headline Sponsor, TrinityBridge, who made this all possible.
As this year’s stand is all about flavour, here’s some recipes to enjoy using our heirloom varieties.
London Gate, Royal Hospital Road, Royal Hospital Chelsea, London, SW3 4SR
What3Words: //parent.arena.spider (London Gate)
You can book your tickets online using the link below, we can’t wait to see you there!
Book your ticket
TrinityBridge has been helping individuals, families, professionals and businesses to make confident financial choices for more than 30 years. They believe clarity is the key. Spanning investment management and financial planning, their services are designed to meet their clients’ needs today, as well as their hopes for tomorrow. Across the UK – from Chichester to Edinburgh and Bristol to London, their investment managers and financial planners are ready to offer financial clarity wherever you are. Find out more at trinitybridge.com
Our selfie frame will be back! Adorned with beautiful vegetables, come and see us, jump into the frame, for an unforgettable memory of your day at Chelsea.
For Chelsea 2026, our chosen charity is Seeds For Growth. Seeds for growth are a registered charity advancing the quality of life for disadvantaged communities. They launched in London’s East End and are now reaching out to many London boroughs with ambitions to establish their gardens UK-wide. They support social housing estate tenants to create and enjoy their own community gardens. They plan to launch 600 UK-wide annually and we will be right behind them!
We will be donating our entire Chelsea exhibit to the charity where it will be rehomed to their green spaces and produce donated to their foodbanks.
She Grows Veg will be supporting the charity by providing 800,000 seeds to social housing developments via their residents associations. This will support their wonderful communities in growing food in their green spaces which will help with the residents’ wellbeing, nutrition and food security. Not only that, residents will have access to our library of growing education.
In 2026 we will be running an exciting growing event with Seeds For Growth, inviting members of each community to it to learn much more about growing.
Follow our collaboration with this brilliant charity by following our socials.
We will be taking much of our She Grows Veg range to the show including all of our wonderful bestsellers. We’ll also be bringing some exciting new varieties with fabulous heirloom stories and the gorgeous good looks you expect from us!
Read our full roundup
Chelsea 2025 was a kaleidoscope of colour, flavour and inspiration as She Grows Veg returned with our “Grow the Rainbow” exhibit. Celebrating the joy of growing your own nutritious, vibrant food, the immersive stand took visitors on a journey through a garden bursting with purple kales, blazing orange squashes and neon-pink radishes, a true feast for the eyes and the taste buds. Our rainbow of vegetables captured hearts and earned us a second Chelsea Gold Medal, while chats with royal guests, including HRH The Queen and Princesses Eugenie and Beatrice, alongside visits from chefs and celebrities like Monica Galetti, Amanda Holden and Joe Sugg, made the week unforgettable.
Beyond the glamour, the highlight for us was connecting with passionate growers, sharing tips, celebrating successes, and donating all plants to charity, ensuring zero waste and spreading the joy of veg-growing far and wide.
We want to hear all about your growing journey with our seeds! Follow us on the socials and be sure to share how you’re getting on with us. We love hearing from our customers!
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