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Come and see our ‘Grow The Rainbow’ exhibit, showcasing the very best of Heirloom varieties in all their splendour.
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In May 2025, we are digging up our roots and popping up temporarily in London for the RHS Chelsea Flower Show, bringing our ‘Grow the Rainbow’ exhibit to the show. We are all being told to ‘Eat The Rainbow’ and there’s a very good reason why! Eating vegetable in an array of colours provides a range of different phyto-nutrients vital to us all thriving. We completely support this but we also think you can ‘Grow The Rainbow’! Â
Our exhibit will showcase our beautiful range in every colour of the rainbow. It will be a 360 degree immersive exhibit taking you on a journey of vegetable beauty! Expect veg plants, harvested veg, seeds, micro greens, vertical and urban growing!
Tuesday – Wednesday – RHS Members’ Days: 8am – 8pm
Thursday – Friday: 8am – 8pm
Friday Chelsea Late Event: 5:30pm – 10pm
Saturday (sell off displays begins at 4pm): 8am – 5:30pm
London Gate, Royal Hospital Road, Royal Hospital Chelsea, London, SW3 4SR
What3Words: //parent.arena.spider (London Gate)
You can book your tickets online using the link below, we can’t wait to see you there!
Book your ticket
Our selfie frame will be back! Adorned with beautiful vegetables, come and see us, jump into the frame, for an unforgettable memory of your day at Chelsea.
For Chelsea 2025, our chosen charity is Seeds For Growth. Seeds for growth are a registered charity advancing the quality of life for disadvantaged communities. They launched in London’s East End and are now reaching out to many London boroughs with ambitions to establish their gardens UK-wide. They support social housing estate tenants to create and enjoy their own community gardens. They plan to launch 600 UK-wide annually and we will be right behind them! Â
We will be donating our entire Chelsea exhibit to the charity where it will be rehomed to their green spaces and produce donated to their foodbanks.
She Grows Veg will be supporting the charity by providing 800,000 seeds to social housing developments via their residents associations. This will support their wonderful communities in growing food in their green spaces which will help with the residents’ wellbeing, nutrition and food security. Not only that, residents will have access to our library of growing education.
In 2025 we will be running an exciting growing event with Seeds For Growth, inviting members of each community to it to learn much more about growing.
Follow our collaboration with this brilliant charity by following our socials.
We will be taking much of our She Grows Veg range to the show including all of our wonderful bestsellers. We’ll also be bringing some exciting new varieties with fabulous heirloom stories and the gorgeous good looks you expect from us!
Read our full roundup
Last year we made our Chelsea debut after less than 1 year of selling seeds. We were bowled over by how well it went for us! We created a truly innovative exhibit in the Great Pavillion unlike anything the show has seen before and we won gold for it! Â
Highlights including a 5 minute feature on the BBC Gardeners’ World Chelsea coverage on the launch show, meeting incredible celebs such as Joanna Lumley, Mary Berry and Angela Harnett (to name but a few!) and of course tens of thousands of wonderful visitors who completely embraced our new company, jumped into our selfie frame, chatted with us and bought seeds.
We want to hear all about your growing journey with our seeds! Follow us on the socials and be sure to share how you’re getting on with us. We love hearing from our customers!
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By signing up to our mailing list, you can get access to exclusive varieties, expert advice on ways to get the best yield and above all, be part of a great community of like-minded growers.
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